Job Title: VAS MANAGER RF: CBU_VM_Jan_2013 Reporting to the Head of Internet and Content, the position holder will be responsible for implementing approved VAS strategy to drive growth in revenue and delivering sustained usage of existing and new VAS products within Internet and Content Department. The job holder will also be responsible for the development and execution of activities to ensure growth, innovation, competitiveness and leadership of the specific VAS portfolio in the market. Key Responsibilities:     Delivery of forecasted revenue targets and growth in distinct usage of existing VAS services;     Identification, development and commercialization of new revenue generating VAS in conjunction with the products team;     Develop VAS marketing campaigns in liaison with Marketing communications and agency and execute the same via different media channels;     Drive the positioning of VAS within the market place through strategic marketing and PR;     Delivery of brand perception and loyalty amongst existing customers based on preference, ease of access and innovations to maximize customer experience with VAS;     Drive the customization of VAS for key market segments and ensuring that commercial partners adhere to Safaricom standards on QoS and VAS service accessibility;     Increase usage of VAS to address customer needs, service information, customer convenience and ease access by customers to the business;     Develop and implement innovations that enable customers to derive more satisfaction from VAS;     Create awareness on VAS support services and innovations.